The revitalisation concept proposal is a tool designed to achieve Łęczyca’s strategic objectives. The results of the opinion poll developed and conducted by the studio Nizio Design International informed the designing process. The prospective project is expected to trigger comprehensive social and economic development, improve tourist attractiveness and quality of life. The relevant spatial studies and document research helped to determine the revitalisation areas and issues that are essential for the town’s development: recreation and tourism, history, and cultural and architectural accomplishments of the 20th c., and post-industrial infrastructure. The concept proposal defines the revitalisation suggestions for the areas adjacent to the lake. The concept proposal developed on the grounds of the public survey was subject to public consultations in February of 2016, during the workshops with Łęczyca residents.