The main idea is to show the innovativity and ecologically friendly actions which are characteristics of the firm. The elementary phenomena of nature are the starting point. Their rational use permits to achieve the suitable result and find good solutions in the areas of energy, robotics, automation. Space is divided into zones which present phenomena and solutions according to the portfolio of ABB production. The structure of the show room was designed as space composed of ceiling, walls and floor filled with geometric forms. It will help to illustrate the industrial, urban or even geographically varied nature of natural space. It would also reveal many phenomena and actions anchored in the vast territory of Earth.